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Lightfield
Lightfield is an AI-native CRM from the team behind Tome that updates its records from every email, call, and meeting, and adds agents for outbound, deal review, and questions about the business.
Founder-led and early sales teams at startups that want records captured automatically from email and meetings and are ready to run outbound and deal reviews inside one tool.
Large sales organizations with deep Salesforce customization, and small teams that want a low per-seat CRM price.
Verdict
Lightfield delivers on the core promise of an AI CRM: records that update themselves from email, calendar, and calls, with an agent layer on top. Upstarts reported 5,000 business customers and a $47 million Series A led by a16z in September 2026. The jump from an $89 Starter seat to a $999-a-month Pro workspace, and a sales-led setup, make it a bigger commitment than Attio or folk.
Score Breakdown
These scores cover how well Lightfield captures records automatically, how it supports deal tracking and outbound work, how well it answers questions about the business, and how smooth migration and setup are, and then how it does as a company on innovation, communication, pricing, and contract terms.
Who Uses Lightfield, Where It Fits on Price, and Its Competitors
Lightfield is used mostly by startups and growing tech companies, and its homepage quotes customers such as SF Compute, Macroscope, and Intent HQ. It connects email, calendar, Slack, and LinkedIn, records and transcribes meetings, and keeps accounts, contacts, and deals current without manual entry. On top of that record it runs sequences, workflows described in plain language, deal reviews against a team's sales playbook, and agents that can be built from a prompt, with API, MCP, and CLI access. Upstarts reported that its engineers rotate as forward-deployed engineers to set customers up within about 30 days.
On price, Lightfield sits in the middle to upper range for startups: Starter is $89 per user per month for up to three seats, Pro is $999 a month per workspace billed annually, and Growth is $1,999 a month. Its main competitors are Attio, folk, Day AI, and Clarify among AI-native CRMs, plus Salesforce and HubSpot, and Upstarts adds outbound tools like Apollo and Clay.
Pricing
We checked Lightfield's pricing page and recorded one per-seat plan, two workspace plans, and a custom Enterprise plan.
| Plan | Price | What stands out |
|---|---|---|
| Starter | $89 per user per month | Up to three seats, automatic record updates, meeting recording, email, calendar, and Slack sync, and custom objects. |
| Pro | $999 per month per workspace, billed annually | Five capture seats, unlimited viewers, workflows, sequences, dashboards, workspace credits, and a dedicated CSM. |
| Growth | $1,999 per month per workspace, billed annually | Ten capture seats, more credits, multi-channel sequences, LinkedIn sync, advanced enrichment, and a dedicated go-to-market engineer. |
| Enterprise | Custom | Extra capture seats, role-based access, SSO, sandboxes, two-way CRM sync, and a forward-deployed engineer. |
The Field at a Glance
How Lightfield compares with other AI-native CRM vendors we reviewed, by Overall Score and relative typical engagement cost.
Lightfield scores 7.3 in AI-native CRM, under Attio (8.2), folk (8.0), Day AI (7.7), and Clarify (7.6).
How Well Lightfield Fits Each CRM Use Case
We rated Lightfield against the situations sales teams bring to an AI-native CRM, drawing on its homepage, pricing page, and the September 2026 Upstarts report on its funding.
| Use case | Fit | Notes |
|---|---|---|
| Founder-led sales at a startup | Strong | Automatic capture and meeting prep fit teams with no time for data entry. |
| Outbound prospecting | Mixed | Sequences and enrichment come on Pro and Growth, and specialists like Apollo and Clay go deeper. |
| Replacing a heavily customized Salesforce | Weak | Two-way sync and sandboxes sit on Enterprise, and Upstarts reported many customers run Salesforce alongside it for a quarter. |
| Deal reviews and coaching | Strong | Custom skills review deals against a team's own qualification framework. |
| Answering questions across customer conversations | Strong | Chat queries records and conversations to find patterns such as churn reasons. |
| Small teams on a tight budget | Weak | Beyond three Starter seats, the next step is a $999 monthly workspace plan. |
Review Excerpts
These excerpts come from customer comments on Lightfield's homepage, which the company chose, from customers interviewed by Upstarts, and from the buyer concern we found on its pricing page. Paid reviews and pay-for-play sites were excluded.
“It just organically became the easiest place for us to do stuff.”
“Lightfield lets me understand exactly where we're at with a customer. It surfaces that better than any other CRM I've tried.”
“They're ambitious, but it's not until you sign the check and become a customer that you really see the true value of a business. So far, I've been impressed.”
“The record keeps itself current, but going from three Starter seats to a $999 monthly workspace is a big step for a team of five.”
Representative buyer view
Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums, and product documentation.
Based on: Lightfield pricing and Upstarts
Company Facts
- Founders
- Keith Peiris (CEO) and Henri Liriani, with co-founders Jack Reed, Pete Nichols, and Ves Stoyanov (Upstarts)
- Background
- The team pivoted from Tome, an AI presentation app that reached 25 million users (Upstarts)
- Funding
- $47 million Series A led by a16z in September 2026, with Maverick, Coatue, Greylock, Lightspeed, and others (Upstarts)
- Customers
- About 5,000 companies, with 400% net dollar retention, according to the company (Upstarts)
- Security
- SOC 2 Type II, HIPAA, and GDPR (Lightfield pricing)
- Website
- lightfield.app
Key Leadership
Keith Peiris
Co-founder and CEO
He co-founded Tome, the AI presentation builder, and led its pivot into Lightfield, cutting the team from 70 to 7 (Upstarts).
Henri Liriani
Co-founder
He co-founded Tome with Peiris and made the move to Lightfield with him (Upstarts).
Methodology
We scored Lightfield on eight criteria, from automatic record capture to contract fairness, and the Overall Score is their simple average on a 0 to 10 scale. The scores draw on reviews from public review sites and forums, with paid reviews and pay-for-play sites excluded, plus a hands-on look at the product, its pricing, and its documentation and training. Scores can change as we add reviews and product checks.