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folk
Paris company founded in 2020 that makes a simple AI CRM with contact enrichment, AI assistants, email campaigns, and a LinkedIn extension for small sales teams.
Small sales, agency, and services teams that want a CRM they can set up in a day, with prospecting, enrichment, and outreach built in.
Larger sales organizations that need deep forecasting and complex permissions, or buyers who want a free plan after the trial.
Verdict
folk is a Paris company that makes a simple CRM with AI assistants for prospecting, follow-ups, and outreach. It suits small sales teams, agencies, and services firms that find traditional CRMs too heavy. More than 5,000 companies use it, which shows demand for CRMs that need little setup.
Score Breakdown
How folk scores in the categories that matter to its buyers.
Pricing
folk publishes per-member prices, with 20% off annual billing and a two-week free trial with no credit card.
| Plan | Price | What stands out |
|---|---|---|
| Standard | $24 / member / month, billed annually | Pipelines, email campaigns, enrichment, AI assistants |
| Premium | $48 / member / month, billed annually | Custom objects and deals, sequences, dashboards, API |
| Enterprise | From $80 / member / month, billed annually | Custom limits, security controls, dedicated manager |
The Field at a Glance
How folk compares with other AI-native CRM vendors we reviewed, by Overall Score and relative typical engagement cost.
folk scores 8.0 in AI-native CRM, under Attio (8.2), and ahead of Day AI (7.7) and Clarify (7.6). Relative cost lands lower for this subcategory.
Use-case matrix
| Use case | Fit | Notes |
|---|---|---|
| Ease of setup | Strong | Templates get teams running quickly. |
| Contact enrichment | Strong | Finds emails and phone numbers. |
| AI assistants | Strong | Research, follow-up, and recap assistants. |
| Channel sync | Strong | Email, calendar, and WhatsApp sync. |
| Complex sales operations | Mixed | Built for small teams more than large sales operations. |
| Free plan | Weak | Accounts lock after the two-week trial. |
Who it’s for
Good fit
- Small sales teams
- Agencies and services firms
- Founders doing their own sales
Poor fit
- Large sales organizations
- Teams needing complex permissions
- Buyers wanting a free plan
Review Excerpts
Below are excerpts from public reviews. Our team scoured public reviews, forums, and chat rooms to get a balanced view of customers' experience with this company. Paid reviews and pay-for-play sites such as Clutch were excluded.
“Prospecting takes multiple forms: reach out to someone, meet at an event, get introduced, word of mouth... folk helps us capture all of this.”
“folk helped us simplify our whole sales flow. Sometimes you get overwhelmed by all the tasks you need to do. Having folk just reminding us what leads to prioritize is a game-changer.”
folk has no free plan: accounts are blocked at the end of the two-week trial until a team upgrades, and custom objects, sequences, and dashboards need the $48 Premium plan.
Company Facts
Key Leadership
Simo Lemhandez
Co-founder and CEO
Methodology
This page is an independent evaluation of folk for buyers comparing options in AI-native CRM. AI Industry Reviews accepts no sponsorships, advertising, or pay-for-placement fees. folk did not pay for this review.
What we scored
The headline number is an Overall Score on a 0-10 scale. Eight criteria sit under it in two groups.
- Buyer outcomes (for AI-native CRM)
- Ease of use
- Prospecting and enrichment
- Depth for complex sales teams
- Published pricing
- Company & commercial
- Innovation & product leadership
- Project management & communication
- Pricing
- Contract fairness
Pricing measures whether the price looks fair for the value delivered, including packaging and renewal friction that show up in real buying cycles.
Score Composition
| Input | Weight | What it covers |
|---|---|---|
| Reviews | 40% | A proprietary read of what practitioners say about likes, complaints, and day-to-day use, including public review sites, forums, and private chat rooms. Paid reviews and pay-for-play sites such as Clutch are out of scope. |
| Product | 35% | Hands-on look at screens and workflows. |
| Pricing | 15% | Whether the price looks fair for what you get. |
| Docs & training | 10% | Docs, tutorials, and training material. |
How we balanced the evidence
The Overall Score is the simple average of the eight criteria. Recommendation language follows that score and the fit pattern described above.
Scope
folk is graded here as AI-native CRM. Criteria scores can move as more review volume and product checks are added.