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Brad Svrluga

Managing Partner and Co-CIO · Primary Venture Partners

Seed Enterprise New York, New York

Why watch

He backs founders using AI to cut costly, repeatable failures out of enterprise and industrial operations.

Brad Svrluga has backed founders since 2000. He co-founded High Peaks Venture Partners and in 2015 launched Primary Venture Partners with Ben Sun; he is its managing partner and co-chief investment officer.

Messy, high-stakes operations

He looks for builders tackling messy, high-stakes problems in enterprise software, supply chain and industrial technology. His thesis on Primary's site starts from "costly, repeatable failures" in complex operational systems and expects founders to use AI to build judgment and execution directly into real workflows.

His investments include the identity decisioning company Alloy, the mental health company Alma and the seafloor mapping company Bedrock.

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