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Wiza
Real-time B2B contact enrichment from Toronto that verifies emails and phone numbers when you request them, with a Chrome extension for LinkedIn prospecting.
Sales and recruiting teams that prospect on LinkedIn or Sales Navigator and want verified emails and mobile numbers exported to CSV or a CRM.
Teams that need a large static contact database to browse and buy lists without revealing contacts one by one.
Verdict
Wiza is a B2B contact data company in Toronto, Canada, founded in 2019 by Stephen Hakami. Its platform verifies emails and phone numbers in real time when a rep reveals a contact, and its Chrome extension works on LinkedIn and Sales Navigator with export to CSV or a CRM. Sales teams use it when stale database exports keep bouncing.
Score Breakdown
How Wiza scores in the categories that matter to its buyers.
Pricing
Wiza publishes per-user plan prices. Annual plans unlock unlimited email reveals.
| Plan | Price | What stands out |
|---|---|---|
| Free | $0 | 20 valid emails and 5 phone numbers |
| Starter | $49 / user / month | 100 emails and 100 phones a month |
| Email (annual) | $83 / user / month billed $990 a year | Unlimited email reveals; phones at $0.35 each |
| Email + Phone (annual) | $166 / user / month billed $1,990 a year | Unlimited email and phone reveals |
| Team | Custom | 3+ users, unlimited reveals, API access |
The Field at a Glance
How Wiza compares with other AI GTM data enrichment vendors we reviewed, by Overall Score and relative typical engagement cost.
Wiza scores 7.8 in AI GTM data enrichment, level with Surfe (7.8), and ahead of FullEnrich (7.7) and Prospeo (7.6). Relative cost lands lower for this subcategory.
Use-case matrix
| Use case | Fit | Notes |
|---|---|---|
| LinkedIn and Sales Nav prospecting | Strong | Chrome extension reveals and exports contacts in place. |
| Real-time email verification | Strong | Contacts are verified at reveal time, not from a stale cache. |
| Mobile number coverage | Strong | Phone reveals are a core paid feature. |
| CRM and CSV export | Strong | Exports go to CSV or connected CRMs. |
| Browseable contact database | Mixed | Prospect search exists; the product is reveal-first. |
| Very low monthly budget | Weak | Unlimited plans sit at the high end of mid-market enrichment. |
Who it’s for
Good fit
- SDR and AE teams on LinkedIn
- Recruiters sourcing candidates
- RevOps exporting cleaned lists
Poor fit
- Bulk list buyers
- Teams without LinkedIn prospecting
- Buyers needing intent data alone
Review Excerpts
Below are excerpts from public reviews. Our team scoured public reviews, forums, and chat rooms to get a balanced view of customers' experience with this company. Paid reviews and pay-for-play sites such as Clutch were excluded.
“Before Wiza, our mobile connect and email reply rates were terrible. As soon as we made the switch, I was suddenly reaching several, target enterprise accounts.”
“Wiza's Chrome extension makes LinkedIn prospecting a breeze. Their mobile number accuracy is best-in-class, and their one-click export from LI Sales Nav saves me hours every week.”
Wiza's unlimited Email + Phone plan is $166 per user per month on annual billing, so costs climb quickly once a full SDR team needs both email and phone reveals.
Company Facts
- Headquarters
- Toronto, Ontario, Canada (CB Insights)
- Website
- wiza.co
Key Leadership
Stephen Hakami
Founder and CEO
Methodology
This page is an independent evaluation of Wiza for buyers comparing options in ai gtm data enrichment. AI Industry Reviews accepts no sponsorships, advertising, or pay-for-placement fees. Wiza did not pay for this review.
What we scored
The headline number is an Overall Score on a 0-10 scale. Eight criteria sit under it in two groups.
- Buyer outcomes (for ai gtm data enrichment)
- Email and phone accuracy
- LinkedIn prospecting workflow
- Pricing transparency
- Static database browsing
- Company & commercial
- Innovation & product leadership
- Project management & communication
- Pricing
- Contract fairness
Pricing measures whether the price looks fair for the value delivered, including packaging and renewal friction that show up in real buying cycles.
Score Composition
| Input | Weight | What it covers |
|---|---|---|
| Reviews | 40% | A proprietary read of what practitioners say about likes, complaints, and day-to-day use, including public review sites, forums, and private chat rooms. Paid reviews and pay-for-play sites such as Clutch are out of scope. |
| Product | 35% | Hands-on look at screens and workflows. |
| Pricing | 15% | Whether the price looks fair for what you get. |
| Docs & training | 10% | Docs, tutorials, and training material. |
How we balanced the evidence
The Overall Score is the simple average of the eight criteria. Recommendation language follows that score and the fit pattern described above.
Scope
Wiza is graded here as ai gtm data enrichment. Criteria scores can move as more review volume and product checks are added.