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Benjamin Humphrey

Founders to Watch · Fall 2026

Benjamin Humphrey

Co-founder and CEO

Dovetail

Series B+ Customer research & insights
Why watch Humphrey wants every product team to treat customer feedback as a searchable warehouse, not a pile of interviews nobody reopens.

Benjamin Humphrey is co-founder and CEO of Dovetail, the customer-intelligence platform he started in 2017 with Bradley Ayers after leading product design at Atlassian. A Sydney-based designer who grew up in Christchurch, he built Dovetail so teams can centralize interviews, calls, surveys, and feedback into structured, searchable insight.

From Christchurch open source to Atlassian design

On his personal site Humphrey describes growing up in Christchurch, studying computer science at Otago, contributing to the Ubuntu Manual Project, and writing for OMG! Ubuntu! before agency work at Loop and a Silicon Valley stint on Delicious. He joined Atlassian in 2013, led design on Jira Agile and the cloud platform, and watched the company grow through its IPO before leaving to found Dovetail.

Dovetail as a customer intelligence platform

With Ayers he started Dovetail on the belief that great products come from teams who listen continuously. What began as diary-study tooling became a multi-product platform used by thousands of organizations, including large enterprises, with offices in Sydney and San Francisco.

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