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Formbricks
Formbricks is a German open-source survey and experience management platform that companies run on their own servers, with in-product, link, and website surveys and AI analysis of open-text feedback, used by more than 15,000 teams.
Product teams, public agencies, banks, and healthcare groups in Europe that need surveys and customer feedback analysis under their own control, and that have engineers to self-host.
Small teams that want a hosted form builder they can start using in minutes, and buyers with no engineers to run their own servers.
Verdict
Formbricks gives teams a free, open-source survey platform they can host themselves and an Experience Suite that adds AI analysis of open-text feedback, workflows, and single sign-on. Its data-ownership story is the strongest in this category, backed by ISO 27001 certification and a SOC 2 Type II report. A managed cloud is still listed as coming soon, so for now buyers run it on their own servers. We recommend it for privacy-driven buyers and less so for teams that want a quick hosted form tool.
Score Breakdown
These scores cover how well Formbricks supports self-hosting and data ownership, how strong its in-product and multichannel surveys are, how useful its AI feedback analysis is, and how clear its pricing is, and then how it does as a company on innovation, communication, pricing, and contract terms.
Who Uses Formbricks, Where It Fits on Price, and Its Competitors
Formbricks says more than 15,000 teams use it, and its customer stories include DigitalService, the German federal government's digital agency, the market research firm Borderless Access, the survey panel company Opinodo, and the Asian Cup 2027 organizers. The open-source Community Edition covers link, website, and in-app surveys, and the self-hosted Experience Suite adds unified feedback from many sources, AI analysis of open-text answers, workflows, single sign-on, and audit logs. Formbricks GmbH is based in Kiel, Germany, and the project has more than 13,000 GitHub stars.
On price, the Community Edition is free under the AGPLv3 license, and the Experience Suite is sold on an annual license priced by response volume, workspaces, and term, with unlimited seats. Its closest competitors are Fillout, Paperform, Tally, and Formaloo, and it also competes with Qualtrics and Medallia for larger experience management programs.
Pricing
We checked Formbricks' pricing page and recorded three options. Formbricks quotes the Experience Suite after a first call and offers a 15-day trial license.
| Plan | Price | What stands out |
|---|---|---|
| Community Edition | Free | Open source under AGPLv3, self-hosted, with link, website, and in-app surveys. |
| Experience Suite, self-hosted | Custom annual license | Unified feedback, AI analysis, workflows, single sign-on, audit logs, and SLA-backed support, with unlimited seats. |
| Run by Formbricks | Coming soon | A dedicated cloud or managed hosting in the EU or Saudi Arabia, priced by responses, workspaces, and a one- to three-year term. |
The Field at a Glance
How Formbricks compares with other AI forms and survey builder vendors we reviewed, by Overall Score and relative typical engagement cost.
Formbricks scores 7.4 in AI forms & survey builders, under Fillout (7.7) and Paperform (7.5), and ahead of Tally (7.3) and Formaloo (6.9).
How Well Formbricks Fits Each Forms and Survey Use Case
We rated Formbricks against the situations teams bring to a forms and survey tool, drawing on its pricing, about, and customer pages and its company blog.
| Use case | Fit | Notes |
|---|---|---|
| Self-hosted surveys for regulated sectors | Strong | The same image runs in Formbricks' cloud and on the buyer's servers, with ISO 27001 certification. |
| In-app product surveys | Strong | Targeted in-app and website surveys are part of the free Community Edition. |
| AI analysis of open-text feedback | Mixed | The Experience Suite adds AI analysis, but only on the quoted paid license. |
| Replacing Qualtrics or Medallia | Strong | Formbricks says a global manufacturer replaced Qualtrics with it and saves more than €1 million a year. |
| Quick hosted forms for small teams | Weak | There is no posted self-serve plan, and the managed cloud is still coming soon. |
| Integration with existing systems | Strong | Borderless Access set up its integration in about 15 days and has not needed engineering since. |
Review Excerpts
These excerpts come from customer quotes Formbricks publishes on its site, which the company chose, and from the buyer concern we found in its pricing and public discussion. Paid reviews and pay-for-play sites were excluded.
“Self-hosting makes us faster. Because we work on a project basis with various ministries, it is our responsibility to respect their rigorous standards for data protection.”
“The rule with Formbricks was simple: do the integration once, and then leave it. My engineering team spent about 15 days getting everything set up, and since then marketing has been completely self-sufficient.”
“The open-source edition was easy to stand up, but when we wanted AI analysis we had to book a call to get a price, and we still could not get a hosted option.”
Representative buyer view
Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums, and product documentation.
Based on: Formbricks pricing and Formbricks on GitHub
Company Facts
- Founders
- Johannes Dancker and Matti Nannt (Formbricks)
- Founded
- 2022 (Formbricks)
- Headquarters
- Kiel, Germany (Formbricks)
- Certifications
- ISO 27001, with a SOC 2 Type II report on request (Formbricks)
- Users
- More than 15,000 teams and 13,000 GitHub stars (Formbricks)
- Website
- formbricks.com
Key Leadership
Johannes Dancker
Co-founder
He started Formbricks with Matti Nannt after the two built snoopForms, an open-source form builder, in 2022 (Formbricks).
Matti Nannt
Co-founder
He wrote the first line of code for what became Formbricks in July 2022 (Formbricks).
Methodology
We scored Formbricks on eight criteria, from self-hosting and data ownership to contract fairness, and the Overall Score is their simple average on a 0 to 10 scale. The scores draw on reviews from public review sites and forums, with paid reviews and pay-for-play sites excluded, plus a hands-on look at the product, its pricing, and its documentation and training. Scores can change as we add reviews and product checks.