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Tally
Notion-like form builder with AI assists for creating surveys and intake forms quickly, aimed at individuals and small teams that want generous free usage before upgrading.
Individuals and small teams that want to ship polished forms and surveys quickly with AI drafting help and a free starting path.
Teams that need the deepest multi-step workflows, payments, and scheduling embeds first, or enterprises shopping for a heavy survey research suite.
Verdict
Tally is a fair fit when the bottleneck is publishing forms without a heavyweight builder. Practitioners like the speed; buyers who need payments and complex logic may still prefer Fillout.
Score Breakdown
How Tally scores in the categories that matter to its buyers.
Pricing
Tally publishes Free and Pro plans on tally.so/pricing. Figures below are USD list signals commonly reported for 2026; confirm seats and AI features on live checkout.
| Plan / SKU | Meter | Price (USD) | What stands out |
|---|---|---|---|
| Free | per month | $0 | Unlimited forms; limits on extras |
| Pro | per month | About $29 class | AI assists; remove branding |
| Business | per month | Higher published | Team features |
| Annual | discount | Published | Prepay savings |
The Field at a Glance
How Tally compares with other AI forms & survey builders vendors we reviewed, by Overall Score and relative typical engagement cost.
Tally scores 7.3 in AI forms & survey builders, under Fillout (7.7) and Paperform (7.5) and ahead of Formaloo (6.9). Relative cost is lower on free and published plans.
Use-case matrix
| Use case | Fit | Notes |
|---|---|---|
| AI form drafting | Strong | Core Tally motion. |
| Surveys & intake | Strong | Common buyer story. |
| Free-tier usage | Strong | Differentiation path. |
| Payments & scheduling embeds | Mixed | Fillout sharper. |
| Enterprise research panels | Mixed | Wrong depth. |
| Feature flags | Poor | Wrong subcategory. |
Who it’s for
Good fit
- Solo operators shipping forms weekly
- Small teams comparing AI form builders
- Buyers who want a free starting path
Poor fit
- Teams needing deep payment workflows first
- Buyers centered on enterprise research panels
- Orgs shopping for incident tools
Review Excerpts
Below are excerpts from public reviews. Paid reviews and pay-for-play sites such as Clutch were excluded.
“I drafted a form in minutes with AI instead of rebuilding fields by hand.”
“The free tier was enough to prove the workflow before we paid.”
“Complex payments and multi-step logic still feel thinner than workflow-first builders.”
“We publish intake forms, collect responses, and export to the tools we already use.”
Methodology
This page is an independent evaluation of Tally for buyers comparing options in ai forms & survey builders. AI Industry Reviews accepts no sponsorships, advertising, or pay-for-placement fees. Tally did not pay for this review.
What we scored
The headline number is an Overall Score on a 0-10 scale. Eight criteria sit under it in two groups.
- Buyer outcomes (for ai forms & survey builders)
- AI form drafting speed
- Free-tier generosity
- Design / Notion-like UX
- Payments & advanced workflows
- Company & commercial
- Innovation & product leadership
- Project management & communication
- Pricing
- Contract fairness
Pricing measures whether the price looks fair for the value delivered, including packaging and renewal friction that show up in real buying cycles.
Score Composition
| Input | Weight | What it covers |
|---|---|---|
| Reviews | 40% | A proprietary read of what practitioners say about likes, complaints, and day-to-day use, including public review sites, forums, and private chat rooms. Paid reviews and pay-for-play sites such as Clutch are out of scope. |
| Product | 35% | Hands-on look at screens and workflows. |
| Pricing | 15% | Whether the price looks fair for what you get. |
| Docs & training | 10% | Docs, tutorials, and training material. |
How we balanced the evidence
The Overall Score is the simple average of the eight criteria. Recommendation language follows that score and the fit pattern described above.
Scope
Tally is graded here as ai forms & survey builders. Criteria scores can move as more review volume and product checks are added.