Bernard Huang

Bernard Huang founded Clearscope, the content-first SEO platform used by teams at companies like Adobe, Shopify, and HubSpot to monitor and grow organic search traffic. He started from an SEO consultancy (Mushi Labs) with Kevin Su and grew Clearscope into a profitable SaaS before later moving on to Zonted, an AI lab where he publishes experimental autonomous-business work.

Mushi Labs into Clearscope

Huang's personal site traces Clearscope to Mushi Labs, a consultancy he ran to bring clearer expertise into an SEO market full of noise. Clearscope productized that work into scoring and optimization tooling for content teams that need to protect and grow search traffic.

From SEO platform to AI lab experiments

After more than a decade around Clearscope, Huang shifted in 2026 to Zonted, where he shares systems and spend for autonomous AI businesses. His public speaking on SEO and AI search still reflects the Clearscope years: practical measurement over folklore.