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ElevenLabs
Voice platform for speech synthesis, voice design, and related audio APIs used in products and media.
Product and media teams that need high-quality speech synthesis with a usable API.
Use cases that clone voices without a clear consent path, or batch jobs with no cap on characters.
Co-founded by Mati Staniszewski.
Verdict
ElevenLabs is a great fit for product teams that need spoken audio through an API and will pick voices they have the right to use. Credit pricing is easy to start and can climb quickly once generation leaves the pilot, so model a real month before you launch. Clients love the voice quality; rights, consent, and credit discipline are the commercial work around a strong core product.
Score Breakdown
How ElevenLabs scores in the categories that matter to its buyers.
Pricing
ElevenLabs sells Creative Platform plans by monthly credit pool, shared across speech, music, and related products. Annual billing costs about ten months for twelve. Prices below are USD from ElevenLabs’ public rate card as of September 2026.
| Plan | Credits / month | Price (monthly) | Price (annual equiv.) | What stands out |
|---|---|---|---|---|
| Free | 10,000 | $0 | $0 | Trial pool; no rollover |
| Starter | 30,000 | $6 / mo | $5 / mo | Commercial license; instant voice cloning |
| Creator | 121,000 | $22 / mo | $18.33 / mo | Professional voice cloning; first month $11 |
| Pro | 600,000 | $99 / mo | $82.50 / mo | Higher API audio quality |
| Scale | 1.8M | $299 / mo | $249.17 / mo | 3 workspace seats; team collaboration |
| Business | 6M | $990 / mo | $825 / mo | 10 seats; low-latency TTS options |
| Enterprise | Custom | Sales quote | Sales quote | SSO, BAA, custom concurrency and terms |
The Field at a Glance
How ElevenLabs compares with other Voice, speech & multimodal pipelines vendors we reviewed, by Overall Score and relative typical engagement cost.
ElevenLabs scores 7.8 in Voice, speech & multimodal pipelines, under Deepgram (8.0), AssemblyAI (7.9), Gladia (7.9), and Rime (7.9). Relative cost lands upper-mid for this subcategory.
Use-case matrix
| Use case | Fit | Notes |
|---|---|---|
| Product speech and narration | Strong | Clear fit. |
| Agent voice responses | Strong | If latency on your path is acceptable. |
| Unconsented voice clones | Poor | Do not ship that. |
| Unlimited batch with no budget | Poor | Credits will define the project. |
Who it’s for
Good fit
- Product teams adding speech
- Media workflows with licensed or designed voices
- API consumers who will meter usage
Poor fit
- Voice cloning without consent
- Unmetered generation
- Buyers who need a full contact-center suite
Review Excerpts
Below are excerpts from public reviews. Paid reviews and pay-for-play sites such as Clutch were excluded.
“Everybody thinks of them as text-to-speech but I use ElevenLabs exclusively for speech-to-speech for vtubing as my AI character. They're kind of the only game in town for doing super high quality speech-to-speech (unless someone here has an alternative which I'd LOVE to know about).”
“I often use the ElevenLabs app/extension to listen to articles, but I would love to have a local option to do this.”
“as of now for my personal stt workflow I use eleven labs api which is pretty generous but curious to play around with other options”
“Some of the downsides of the AI on my clone voice use is weird voice inflections for different sentences. Sometimes you need to regenerate sentences a few times to see if it will generate a sentence that sounds more natural, like my own voice. This burns up some of your characters in the subscription purchase. That's a little annoying.”
“I have found ElevenLabs extremely useful in helping me create an audio book utilizing a clone of my own voice. The clone was super easy to create using audio clips from a previous audio book I recorded. And, I feel as though my cloned voice is pretty similar to my own. Using ElevenLabs has been a lot easier than sitting in front of a boom mic for hours on end.”
“The price tag is a bit on the higher side for my liking. Wish it was a tad more wallet-friendly.”
Company Facts
- Employees
- About 1,000 (2026) (Wikipedia)
- Website
- elevenlabs.io
Key Leadership
Mati Staniszewski
Co-founder and CEO
Methodology
This page is an independent evaluation of ElevenLabs for buyers comparing options in voice, speech & multimodal pipelines. AI Industry Reviews accepts no sponsorships, advertising, or pay-for-placement fees. ElevenLabs did not pay for this review.
What we scored
The headline number is an Overall Score on a 0-10 scale. Eight criteria fall under it in two groups.
- Buyer outcomes (for voice, speech & multimodal pipelines)
- Speech quality
- API fit
- Voice rights handling
- Usage economics
- Company & commercial
- Innovation & product leadership
- Project management & communication
- Pricing
- Contract fairness
Pricing measures whether the price looks fair for the value delivered, including packaging and renewal friction that show up in real buying cycles.
Score Composition
| Input | Weight | What it covers |
|---|---|---|
| Reviews | 40% | A proprietary read of what practitioners say about likes, complaints, and day-to-day use, including public review sites, forums, and private chat rooms. Paid reviews and pay-for-play sites such as Clutch are out of scope. |
| Product | 35% | Hands-on look at screens and workflows. |
| Pricing | 15% | Whether the price looks fair for what you get. |
| Docs & training | 10% | Docs, tutorials, and training material. |
How we balanced the evidence
The Overall Score is the simple average of the eight criteria. Recommendation language follows that score and the fit pattern described above.
Scope
ElevenLabs is graded here as voice, speech & multimodal pipelines. Criteria scores can move as more review volume and product checks are added.