Pulkit Agrawal

Pulkit Agrawal is co-founder and CEO of Chameleon, the no-code product-adoption platform he started with Brian Norton in 2015. Chameleon lets SaaS teams build tours, tooltips, checklists, and surveys that help users find and use features without waiting on engineering releases for every copy change.

Founding Chameleon for in-product experiences

Company and press materials name Agrawal as CEO and Norton as CTO. They built Chameleon so product and growth teams could personalize onboarding and feature discovery inside the app itself, rather than relying only on email campaigns or static help docs.

Series A and the adoption platform bet

In 2022 Chameleon raised a $13M Series A led by Matrix Partners. Agrawal's public interviews frame the company around product-led onboarding: help users succeed in-product, then measure which experiences move activation and retention.