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Submagic
Submagic is a bootstrapped Paris company whose AI video editor adds animated captions, b-roll, zooms, and sound effects to short-form videos and cuts long videos into clips, at about $8 million in annual recurring revenue with a team of 13.
Solo creators, coaches, agencies, and small brands publishing to TikTok, Reels, and Shorts that want accurate animated captions and quick edits without learning a full editor.
Teams that need long-form editing or a collaborative video workflow, and buyers who want a simple way to cancel without contacting support.
Verdict
Submagic does one job very well: it turns a talking-head video into a captioned, edited short in a few minutes, and its caption styles are among the best we have tested. Plans are cheap, from $19 to $69 a month, and the support team gets frequent praise on Trustpilot. The main complaints concern billing and cancellation, and its clip finder trails OpusClip for long videos, but for short-form captions Submagic is easy to recommend.
Score Breakdown
These scores cover how good Submagic's caption styles and accuracy are, how fast and easy it is to use, how well it picks clips and adds b-roll, and how smooth its billing and cancellation are, and then how it does as a company on innovation, communication, pricing, and contract terms.
Who Uses Submagic, Where It Fits on Price, and Its Competitors
Submagic is used mostly by creators, coaches, founders, and agencies that post short videos to TikTok, Instagram Reels, and YouTube Shorts, and its Trustpilot page holds 857 reviews with a 4.5 rating. Users upload a video and Submagic transcribes it in 123 languages, adds styled captions with emojis and highlighted keywords, inserts b-roll and transitions, and removes silences and filler words. A Magic Clips feature cuts long videos into shorter clips, and an API serves teams that want to caption at volume.
On price, Submagic is at the low end of the category. Starter is $19 a month, Pro is $39, and Business is $69, with yearly billing cutting up to 41% off. Its closest competitors are OpusClip, Klap, Munch, and Vizard.
Pricing
We checked Submagic's pricing page and recorded three paid plans plus a free trial. Prices are monthly, and yearly billing saves up to 41%.
| Plan | Price | What stands out |
|---|---|---|
| Free trial | $0 | Three watermarked videos to try the editor. |
| Starter | $19 per month | 45 credits, about 15 videos a month, videos up to 2 minutes, and 1080p export. |
| Pro | $39 per month | 120 credits, about 40 videos a month, videos up to 5 minutes, and Storyblocks b-roll. |
| Business | $69 per month | 300 credits, about 100 videos a month, videos up to 30 minutes, and 4K export at 60 frames per second. |
The Field at a Glance
How Submagic compares with other AI video repurposing vendors we reviewed, by Overall Score and relative typical engagement cost.
Submagic scores 7.7 in AI video repurposing, under OpusClip (7.9), and ahead of Klap (7.5), Munch (7.5), and Vizard (7.5).
Compared with …
- Submagic vs OpusClip 7.7/7.9
How Well Submagic Fits Each Video Repurposing Use Case
We rated Submagic against the situations teams bring to an AI video repurposing tool, drawing on its pricing page, its Trustpilot reviews, and its product pages.
| Use case | Fit | Notes |
|---|---|---|
| Animated captions for short videos | Strong | Caption styles, emoji, and keyword highlights are the core of the product and its best feature. |
| Fast edits for solo creators | Strong | Reviewers describe saving about an hour of editing per video. |
| Cutting long videos into clips | Mixed | Magic Clips works, but OpusClip and Klap are built more around clip selection from long recordings. |
| Multilingual captions | Strong | Submagic says its captions cover 123 languages. |
| Agency volume | Mixed | The Business plan allows about 100 videos a month, and an API handles larger volumes. |
| Easy cancellation | Weak | Several Trustpilot reviewers describe trouble canceling or repeated charge attempts. |
Review Excerpts
These excerpts come from Submagic's public Trustpilot page, where it holds a 4.5 rating from 857 reviews. Paid reviews and pay-for-play sites were excluded.
“Great support team! I had an issue exporting a video and they helped me fix it quickly. As a paying subscriber, I'm very happy with both the tool and the service.”
“Not only do I absolutely love Submagic, but their customer support is truly outstanding!”
“When I opened my account, a message asking me to update my card covered the page, and I could not reach the cancellation settings. I do not want to add another card just to cancel.”
Company Facts
- Founders
- David Zitoun (CEO) and Tsi-fei Chan (Timfrin)
- Founded
- Early 2023 (Timfrin)
- Headquarters
- Paris, France (Submagic)
- Funding
- Bootstrapped, with no outside venture funding (GetLatka)
- Revenue
- About $8 million in annual recurring revenue, as David Zitoun told GetLatka (GetLatka)
- Team
- 13 people (GetLatka)
- Website
- submagic.co
Key Leadership
David Zitoun
Co-founder and CEO
He grew Submagic to $1 million in annual recurring revenue three months after its first customers and to about $8 million two years in, without outside funding (GetLatka).
Methodology
We scored Submagic on eight criteria, from caption styles and accuracy to contract fairness, and the Overall Score is their simple average on a 0 to 10 scale. The scores draw on reviews from public review sites and forums, with paid reviews and pay-for-play sites excluded, plus a hands-on look at the product, its pricing, and its documentation and training. Scores can change as we add reviews and product checks.