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Osano
Osano is an Austin privacy platform for cookie consent, subject rights requests, data mapping, assessments, and vendor risk, used by companies such as Fender and Lattice, with a free consent tier and a contractual fines guarantee.
Privacy, legal, and marketing operations teams at mid-market companies that need cookie consent across many sites and US state laws, plus subject rights handling and data mapping, run by a small team.
Large enterprises that want deep data discovery inside their own warehouses, and buyers who want every module priced on the website.
Verdict
Osano makes consent management easy to deploy, with one line of code, pre-built rules for more than 95 regulations, and a guarantee to cover fines up to $500,000 under its terms. Its wider platform for subject rights, data mapping, and assessments grew in part through the WireWheel acquisition. Pricing is clear for the free and Plus tiers, then moves to quotes. For mid-market privacy programs, it is an easy recommendation.
Score Breakdown
These scores cover how well Osano handles cookie and consent management, how it supports subject rights requests, how far its data mapping and assessments go, and how clear its pricing is, and then how it does as a company on innovation, communication, pricing, and contract terms.
Who Uses Osano, Where It Fits on Price, and Its Competitors
Osano's customers include Fender, Lattice, and the American Society of Anesthesiologists. Most start with cookie consent and then add subject rights, data mapping, assessments, vendor risk, and a unified consent and preference hub. The product blocks tags until consent is given, classifies new cookies with AI, honors Global Privacy Control and Google Consent Mode, and supports IAB TCF and GPP strings. Osano was founded in 2018, raised a $25 million Series B led by Baird Capital in 2023, and bought its competitor WireWheel the same year.
On price, Osano's cookie consent starts with a free plan, Plus is $199 a month, and Basic Privacy and the wider platform are quoted. Its closest competitors are Transcend, Privacera, Opaque, and Limina.
Pricing
We checked Osano's cookie consent plans page and recorded three tiers. Osano prices by users, domains, and monthly visitors, and quotes the wider privacy platform.
| Plan | Price | What stands out |
|---|---|---|
| Free | $0 per month | 1 user, 1 domain, and 5,000 monthly visitors for solo founders. |
| Plus | $199 per month | 2 users, 3 domains, 30,000 monthly visitors, privacy and legal templates, and a free trial. |
| Basic Privacy | Custom | Unlimited users and domains, compliance checks, basic subject rights, and the fines guarantee. |
The Field at a Glance
How Osano compares with other privacy compliance vendors we reviewed, by Overall Score and relative typical engagement cost.
Osano scores 7.6 in privacy compliance, ahead of Transcend (7.0), Privacera (6.8), OPAQUE (6.3), and Limina (5.8).
How Well Osano Fits Each Privacy Compliance Use Case
We rated Osano against the situations teams bring to a privacy compliance vendor, drawing on its plans, product, and customer pages and on TechCrunch's coverage of its Series B.
| Use case | Fit | Notes |
|---|---|---|
| Cookie consent across many sites | Strong | Bulk actions and organization-level controls cover hundreds of sites from one dashboard. |
| US state privacy laws | Strong | State-level opt-out logic covers CCPA, CPA, CTDPA, and other laws without custom code. |
| Subject rights requests | Strong | Requests run in the same platform as consent, with templated responses. |
| Data mapping in large estates | Mixed | AI helps locate and classify stored data, but large data estates may need a discovery specialist. |
| Ad tech consent signals | Strong | IAB TCF and GPP strings and Google Consent Mode are supported. |
| Fixed budgets for full programs | Mixed | Modules beyond Plus are quoted, so total cost needs a sales call. |
Review Excerpts
These excerpts come from customer quotes Osano publishes on its site, which the company chose, and from the buyer concern we found in its plans and public discussion. Paid reviews and pay-for-play sites were excluded.
“Our ability to understand and categorize cookies has been improved with Osano's support. Both our compliance and marketing teams clearly understand the implications of every privacy decision.”
“Osano stood out because it offered deep functionality with a very intuitive, user-friendly interface that allowed our team to hit the ground running.”
“Plus was easy to budget, but once we needed data mapping and assessments the price became a quote, and it took a few calls to see the full number.”
Representative buyer view
Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums, and product documentation.
Based on: Osano cookie consent plans and TechCrunch on Osano's Series B
Company Facts
- Founders
- Arlo Gilbert and Scott Hertel (TechCrunch)
- Founded
- 2018 (Osano)
- Headquarters
- Austin, Texas (TechCrunch)
- Funding
- $44.4 million in total, including a $25 million Series B led by Baird Capital in August 2023 (TechCrunch)
- Team
- About 91 employees as of June 2026 (Revelio Labs)
- Website
- osano.com
Key Leadership
Bobby Jaffari
Chief executive officer since July 2025
He previously led the North American launch of Freshworks as general manager (Osano).
Arlo Gilbert
Co-founder and chief innovation officer
He ran Osano as CEO from its founding until July 2025 (Osano).
Methodology
We scored Osano on eight criteria, from cookie and consent management to contract fairness, and the Overall Score is their simple average on a 0 to 10 scale. The scores draw on reviews from public review sites and forums, with paid reviews and pay-for-play sites excluded, plus a hands-on look at the product, its pricing, and its documentation and training. Scores can change as we add reviews and product checks.