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Guru
Governed knowledge platform that keeps verified workplace answers close to where people work, with AI search layered on cards and sources teams can trust.
Support, sales, and internal ops teams that need AI answers grounded in verified knowledge cards and policies.
Deal teams that mainly need Matrix-style diligence across external document dumps.
Verdict
Guru is a good fit when the risk is wrong internal answers, not a shortage of PDFs. Public revenue estimates place it in the low-to-mid thirties of millions. Practitioners like verified cards and browser/extension workflows; diligence-heavy research teams may still prefer Hebbia-style document analysis platforms.
Score Breakdown
How Guru scores in the categories that matter to its buyers.
Pricing
Guru publishes seat-based plans on getguru.com/pricing. Figures below are USD list signals as of September 2026; confirm AI feature packaging on the live page.
| Plan / SKU | Meter | Price (USD) | What stands out |
|---|---|---|---|
| Starter / Team | per seat / month | Published on site | Core knowledge cards and search |
| Business | per seat / month | Published on site | AI answers and admin controls |
| Advanced AI packs | per seat / month | Add-on / bundled | Confirm AI feature SKUs live |
| Enterprise | annual | Custom quote | SSO, security, and procurement |
The Field at a Glance
How Guru compares with other Enterprise AI knowledge vendors we reviewed, by Overall Score and relative typical engagement cost.
Guru scores 7.5 beside Document360 (7.6) and under Hebbia (7.7), ahead of Bloomfire (6.4). Relative cost lands mid-band on published seat plans.
Compared with …
- Guru vs Hebbia 7.7/7.5
- Guru vs Document360 7.6/7.5
Use-case matrix
| Use case | Fit | Notes |
|---|---|---|
| Verified internal knowledge | Strong | Core Guru product. |
| AI answers grounded in sources | Strong | Knowledge-layer focus. |
| Embed in browser / Slack workflows | Strong | Common adoption path. |
| External diligence document rooms | Mixed | Hebbia stronger. |
| Consumer web search | Weak | Wrong motion. |
| Meeting transcription bots | Poor | Wrong subcategory. |
Who it’s for
Good fit
- Support and sales teams that need trusted answers
- Companies replacing stale wikis
- Buyers who want published seat pricing
Poor fit
- Diligence teams living in external deal rooms
- Orgs that refuse knowledge governance work
- Buyers shopping for GPU clouds
Review Excerpts
Below are excerpts from public reviews. Paid reviews and pay-for-play sites such as Clutch were excluded.
“Agents stopped inventing policy answers once the card had an owner and an expiration date.”
“AI search that cited the verified card beat another ungrounded chatbot pilot.”
“You still have to maintain the knowledge; Guru will not invent a clean corpus for you.”
“We keep SOPs in Guru cards, answer from Slack, and review stale cards on a monthly cadence.”
Methodology
This page is an independent evaluation of Guru for buyers comparing options in enterprise ai knowledge. AI Industry Reviews accepts no sponsorships, advertising, or pay-for-placement fees. Guru did not pay for this review.
What we scored
The headline number is an Overall Score on a 0-10 scale. Eight criteria sit under it in two groups.
- Buyer outcomes (for enterprise ai knowledge)
- Governed knowledge cards
- AI answers with sources
- Workplace workflow embed
- External deal-room analysis
- Company & commercial
- Innovation & product leadership
- Project management & communication
- Pricing
- Contract fairness
Pricing measures whether the price looks fair for the value delivered, including packaging and renewal friction that show up in real buying cycles.
Score Composition
| Input | Weight | What it covers |
|---|---|---|
| Reviews | 40% | A proprietary read of what practitioners say about likes, complaints, and day-to-day use, including public review sites, forums, and private chat rooms. Paid reviews and pay-for-play sites such as Clutch are out of scope. |
| Product | 35% | Hands-on look at screens and workflows. |
| Pricing | 15% | Whether the price looks fair for what you get. |
| Docs & training | 10% | Docs, tutorials, and training material. |
How we balanced the evidence
The Overall Score is the simple average of the eight criteria. Recommendation language follows that score and the fit pattern described above.
Scope
Guru is graded here as enterprise ai knowledge. Criteria scores can move as more review volume and product checks are added.