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Arcade
Arcade is a software company founded by two former Atlassian employees whose Chrome extension, desktop app, and Figma plugin turn product walkthroughs into interactive demos with hotspots, AI voiceover, branching, and viewer analytics, and which now also sells an AI video generator.
Product marketers, growth marketers, and sales engineers at SaaS companies who want to record a product once and publish branded interactive demos for a website, a deal, or onboarding.
Teams that need deep HTML-based demo capture with a heavy sales-engineering workflow, and buyers who want a company focused only on interactive demos, since Arcade's homepage now leads with AI video.
Verdict
Arcade is one of the quickest ways to get a good-looking interactive demo online. The editor handles pan and zoom, AI voiceover, hotspots, and branching without design skills, and the Growth plan lists its price at $50 per seat a month, or $42.50 billed yearly. Two things hold the score back: the free plan allows only one published demo, and the company has put an AI video generator at the front of its homepage, which splits attention and billing between two products.
Score Breakdown
These scores cover how fast Arcade turns a recording into a published demo, how well it personalizes and branches, how it reports on viewers and hands them to sales, and how focused it stays on interactive demos, and then how it does as a company on innovation, communication, pricing, and contract terms.
Who Uses Arcade, Where It Fits on Price, and Its Competitors
Arcade says more than 37,000 companies use it, and its earlier customer list named New Relic, Red Hat, and Zapier. Co-founder and CEO Caroline Clark told TechCrunch in 2022 that the product lets product marketers and anyone in go-to-market build interactive snippets of a product to embed on websites, social posts, and blog posts. Teams record with a Chrome extension, a desktop app for Mac and Windows, or a Figma plugin, then add hotspots, chapters, AI copy, voiceover, custom variables, and branching in the editor.
On price, Arcade's interactive demo plans are Free, Growth at $50 per seat a month ($42.50 billed yearly), and a custom Enterprise plan. The AI video product is priced separately in credits, from a free plan to Pro at $49 a month billed annually. Its main competitors in interactive demos are Storylane, Supademo, Navattic, and Guideflow.
Pricing
We checked Arcade's pricing page for interactive demos and recorded each plan, with its monthly and yearly prices.
| Plan | Price | What stands out |
|---|---|---|
| Free | $0 per month | Unlimited AI demos, AI voiceovers, Arcade MCP, unlimited views, and one published demo. |
| Growth | $50 per seat per month, or $42.50 per seat billed yearly | AI translations, advanced insights, demo branching, calls to action and forms, MP4 and GIF export, custom branding, and a team workspace. |
| Enterprise | Custom | Up to 10 seats included, Brand Kits, role-based access, HTML capture, custom domains, SSO, version history, and a dedicated customer success manager. |
| AI Video Pro | $59 per month, or $49 per month billed annually | Sold separately from demos: 1,000 credits a month, 4K exports, no watermark, and 10 seats. |
The Field at a Glance
How Arcade compares with other AI interactive demo platform vendors we reviewed, by Overall Score and relative typical engagement cost.
Arcade scores 7.6 in AI interactive demo platforms, under Storylane (7.9), Supademo (7.8), Guideflow (7.7), and Navattic (7.7).
Compared with …
- Arcade vs Supademo 7.6/7.8
How Well Arcade Fits Each Interactive Demo Use Case
We rated Arcade against the situations demo buyers bring to this category, drawing on its product page, pricing pages, homepage, 2022 TechCrunch coverage, and the customer comments on its site.
| Use case | Fit | Notes |
|---|---|---|
| Website demos that capture leads | Strong | Embeds, calls to action, forms, and Audience Reveal are built for turning site visitors into leads. |
| Sales leave-behind demos | Strong | Personalized links, custom variables, and branching let a rep tailor a demo for each account. |
| Product onboarding and training | Strong | Chapters, branching, and replayable walkthroughs suit customer education. |
| Polished, branded output | Strong | Pan and zoom, AI voiceover, custom fonts, and Brand Kits come with the editor. |
| Deep HTML capture for sales engineering | Mixed | HTML capture is listed only on the Enterprise plan. |
| A vendor focused only on demos | Weak | The homepage now leads with AI video, and the two products are priced separately. |
Review Excerpts
These excerpts come from customer comments that Arcade shows on its own pages, which the company chose, and from the buyer concern we found in its plan limits. Paid reviews and pay-for-play sites were excluded.
“Arcade's special sauce: the speed to create professional assets.”
“I was on with an agency for a product demo and I thought, 'I could have just done this with Arcade.'”
“Seeing Arcade makes me wonder what the hell we did before this.”
“The demos look great, but one published demo on the free plan is not enough to trial it across a launch, and $50 a seat adds up quickly for a marketing team of six.”
Representative buyer view
Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums, and product documentation.
Based on: Arcade interactive demo pricing
Company Facts
- Founders
- Caroline Clark and Rich Manalang, former Atlassian employees (TechCrunch)
- Funding
- $14 million Series A led by Kleiner Perkins, reported by Fortune in November 2024, for $21.5 million raised in total (Arcade blog)
- Customers
- More than 37,000 companies, by the company's own count (Arcade)
- Products
- Interactive demos, AI video, and an Arcade MCP server (Arcade)
- Website
- arcade.software
Key Leadership
Caroline Clark
Co-founder and CEO
She told TechCrunch in 2022 that Arcade's goal is to let buyers try a product before they buy it, in places like social posts and blog posts that sit before a free trial (TechCrunch).
Methodology
We scored Arcade on eight criteria, from demo creation speed to contract fairness, and the Overall Score is their simple average on a 0 to 10 scale. The scores draw on reviews from public review sites and forums, with paid reviews and pay-for-play sites excluded, plus a hands-on look at the product, its pricing, and its documentation and training. Scores can change as we add reviews and product checks.