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Anima
Anima is a Tel Aviv design-to-code company whose Figma plugin, AI playground, and agents API turn designs, prompts, and existing websites into working React and HTML code, with plans from free to $40 per seat a month.
Designers, front-end developers, and product teams that already work in Figma and want designs turned into clean React, HTML, or Tailwind code, plus teams building apps on platforms like Bolt.new or Replit that use Anima under the hood.
Teams that want a full no-code website builder with hosting, CMS, and marketing tools as the main product, and buyers who never start from a design file.
Verdict
Anima has been turning Figma files into code since 2017, and that head start shows in how closely its output keeps the original layout. The product now spans a Figma plugin that works in both directions, a playground for prompts and website clones, an MCP server for AI coding agents, and an API that Bolt.new and Replit use for their own design imports. More than 1.8 million builders use it, at companies such as Apple, Netflix, and Disney, and IBM made a strategic investment in February 2026. Every self-serve plan is priced on the site. For Figma-first teams, it is an easy recommendation.
Score Breakdown
These scores cover how faithfully Anima turns designs into code, how well its prompt and clone tools work, how well it fits design and coding workflows, and how clear its pricing is, and then how it does as a company on innovation, communication, pricing, and contract terms.
Who Uses Anima, Where It Fits on Price, and Its Competitors
Anima sells to designers, developers, and product teams at startups and large enterprises, and to AI app builders that license its API. Most teams use the Figma plugin to export pages and components as code, the playground to iterate with chat or clone a site, and the MCP server to give coding agents design context. Avishay Cohen and Michal Cohen founded Anima in 2017, and it went through Y Combinator in summer 2018.
On price, plans run from free to $40 per seat a month, with Business from $150 a month and Enterprise from $500 a month billed annually. Its closest competitors are Relume, Magic Patterns, Locofy, and Visily.
Pricing
Anima publishes every plan and bills monthly or annually.
| Plan | Price | What stands out |
|---|---|---|
| Free | $0 | 5 chat messages, 5 code generations, and 1 workspace. |
| Starter | $20 per seat a month | 100 chat messages, 50 code generations, Figma to code both ways, and custom domains. |
| Pro | $40 per seat a month | 1,000 chat messages for a limited time, 200 code generations, and priority support. |
| Business | From $150 a month, plus $49 per extra seat | 600 code generations, team roles, premium support, and SSO on annual plans. |
| Enterprise | From $500 a month, billed annually | SSO, MFA, enterprise SLAs, and compliance-grade security. |
The Field at a Glance
How Anima compares with other AI UI and web design generation vendors we reviewed, by Overall Score and relative typical engagement cost.
Anima scores 7.6 in AI UI and web design generation, behind Relume (7.9) and Magic Patterns (7.7), level with Locofy (7.6), and ahead of Visily (7.5).
Compared with …
- Anima vs Locofy 7.6/7.6
How Well Anima Fits Each Design-to-Code Use Case
We rated Anima against the situations product teams bring to a design-to-code tool, drawing on its pricing and about pages, its Y Combinator profile, and coverage of IBM's investment.
| Use case | Fit | Notes |
|---|---|---|
| Figma designs to production code | Strong | Exports React, HTML, and Tailwind that keep the original layout. |
| Giving coding agents design context | Strong | The MCP server and API feed design structure to AI agents. |
| Cloning or remixing an existing site | Strong | The playground clones public and private websites into editable code. |
| Enterprise brand systems | Mixed | IBM's investment targets brand systems and legacy code, and that work is newer. |
| Full no-code site with hosting and CMS | Weak | Custom domains exist, but the product centers on code. |
| Starting from a text prompt only | Mixed | Prompt generation works, though Figma imports remain the core strength. |
Review Excerpts
These excerpts come from posts on X that Anima features on its pricing page, which the company chose, and from a buyer concern we found in its pricing details. Paid reviews and pay-for-play sites were excluded.
“I tried out a few Figma plugins to export a single page to HTML and CSS. The best one, which maintained the layout and provided the most accurate version for further improvement, was @AnimaApp.”
“Yes! Anima is the only one that works perfectly!”
“Tools I use every day: ChatGPT/Claude for flows + content, Figma (with @AnimaApp).”
“Code generations go fast on Starter once the whole team is exporting screens, so we moved up to Pro sooner than planned.”
Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums, and product documentation.
Company Facts
- Founders
- Avishay Cohen (CEO) and Michal Cohen (CPO)
- Founded
- 2017
- Headquarters
- Tel Aviv, Israel
- Funding
- Venture backed, with a strategic investment from IBM in February 2026
- Users
- More than 1.8 million builders
- Website
- animaapp.com
Key Leadership
Avishay Cohen
Co-founder and CEO
He has led Anima since co-founding it in 2017 and took it through Y Combinator's summer 2018 batch.
Michal Cohen
Co-founder and chief product officer
She co-founded Anima in 2017 and leads its product.
Methodology
We scored Anima on eight criteria, from design-to-code fidelity to contract fairness, and the Overall Score is their simple average on a 0 to 10 scale. The scores draw on reviews from public review sites and forums, with paid reviews and pay-for-play sites excluded, plus a hands-on look at the product, its pricing, and its documentation and training. Scores can change as we add reviews and product checks.
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Sources
Facts on this page
- He has led Anima since co-founding it in 2017 and took it through Y Combinator's summer 2018 batch: Y Combinator
- She co-founded Anima in 2017 and leads its product: Anima
Company facts
- Founders: Y Combinator
- Founded: Y Combinator
- Headquarters: Y Combinator
- Funding: SiliconANGLE
- Users: Anima
Review excerpts
- Excerpts based on: Anima pricing and Anima's about page
Quote sources
- “I tried out a few Figma plugins to export…” (Deepak Mathews Koshy, in a post on X featured on Anima's pricing page): Anima
- “Yes! Anima is the only one that works perfectly!…” (Enzo Faleiro, in a post on X featured on Anima's pricing page): Anima
- “Tools I use every day: ChatGPT/Claude for flows +…” (Alex Shirazi, in a post on X featured on Anima's pricing page): Anima