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Milos Rusic

Founders to Watch · Fall 2026

Milos Rusic

Co-founder and CEO

deepset

Series B NLP / RAG platforms
Why watch Rusic built deepset so production NLP and retrieval rest on an open framework teams can own.

Milos Rusic is co-founder and CEO of deepset, the company behind the Haystack framework for NLP and retrieval-augmented applications. With Malte Pietsch he built an open core that enterprises use to assemble search and QA systems on their own documents.

Haystack as the open center

deepset's identity is tied to Haystack: pipelines for document stores, retrievers, and readers that developers compose instead of buying a sealed black box. Rusic's company portrait and about page present him as the CEO face of that open-source-plus-platform motion.

Enterprise platform around the framework

Commercial products wrap Haystack with hosting, collaboration, and support for larger buyers. Funding through Series B levels funded that enterprise layer while the framework stayed the community magnet.

On open NLP infrastructure

He talks about giving builders control of retrieval and generation components rather than locking them into a single vendor stack. That open-infrastructure language is why deepset sits in AIR's data and NLP tooling set.

Index score breakdown

Overall 71 · Rank 29 on the AI Founders to Watch Index

FactorScore
Innovation8
Impact7
Company success7
Vision clarity7
Credibility7
Momentum6
Independence of signal7

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