$48M
Seed, October 20

Different
AI system that runs B2B demand generation
- Headquarters
- San Francisco
- Backers
- General Catalyst (lead) and Lightspeed
Different is the third company from Ajeet Singh, who co-founded Nutanix and ThoughtSpot. Its software plans, launches, and tunes B2B demand-generation campaigns end to end, including answer-engine optimization, for marketing teams too small to staff every channel. Singh's co-founders come from Adobe and Flipkart, and early customers include Motif and Descope.
Why it's hot
Hemant Taneja led the round for General Catalyst, and a $48 million seed is unusually large for a marketing product. Lean B2B teams are under pressure to produce more demand with fewer people, which makes software that runs the whole program across every channel an easy pitch.









